Tasty
Tasty provides great step-by-step instructions and keeps your phone’s screen awake while it does so. Vegetarian? You can choose to hide all recipes involving meat.
Core Problem
Some of the core design problems to solve include improving recipe discovery, simplifying recipe navigation, enhancing recipe management, providing cooking assistance, fostering community interaction, ensuring accessibility, and gathering user feedback. The goal is to create an intuitive and visually appealing experience for users, making it easy for them to find, cook, and interact with recipes, ultimately leading to increased engagement and satisfaction with the app
Outcome
New design solution aim to enhance recipe discovery, simplify navigation, improve recipe management, provide cooking assistance, foster community interaction, increase accessibility, and gather user feedback for continuous improvement.
Main Gols
Top rated and easy to use recipes
Simple guides
Friendly community
Market Research
Some insights based on a market research:
- 60% of users are women aged 25-44 with a median household income of $75,000;
- Big Oven has a 30% market share, while Forks Oven Knives has 20%;
- Users open the app an average of 4 times per week;
- There are 10 million monthly active users of cooking apps in the target market.
User Interview
Based on the user interviews:
- 80% of the users expressed the need for simple and easy-to-follow recipes;
- 60% of the users stated that they use the app for meal planning and grocery shopping;
- 70% of the users cited a lack of inspiration and creativity in their daily cooking as one of their main challenges;
- 80% of the users expressed the desire for a community aspect in the app, such as a recipe sharing platform or a foodie social network.
1. What inspired you to start using a cooking app?
2. How often do you use the app and for what purpose?
3. What features do you like the most about the app?
4. What features would you like to see improved or added in the future?
5. How has the app changed the way you approach cooking and meal planning?
6. Can you walk me through your typical experience using the app, from searching for a recipe to cooking and serving it?
7. How do you find new recipes and ingredients on the app?
8. How important is nutritional information to you when choosing a recipe?
9. What do you think sets the app apart from other cooking apps you have used in the past?
10. Can you describe a time when you encountered a problem with the app and how it was resolved?
11. Have you recommended the app to friends or family members? If so, why?
12. What do you think the future of cooking apps will look like, and how do you see your usage evolving?
Empathy Map
The majority of users emphasized the importance of convenience and efficiency when using cooking apps. They want an app that is quick and easy to use, allowing them to find and follow recipes with minimal effort. In addition, users are looking for variety in their recipe selection and want recommendations that are tailored to their tastes and dietary restrictions.
User Persona
Each persona includes a unique background, cooking habits, goals, and motivations to help inform the development
Customer Journey Map
Experience the journey of our users through every step of their cooking journey with our comprehensive customer journey map. From discovery to post-usage, we have outlined the key stages, actions, thoughts, and emotions of our target audience to inform and improve the user experience in our cooking mobile app.
Information Architecture
Information structure aim to provide users with a personalized and intuitive experience that supports their goals and needs in the cooking and recipe-finding process.
Wireframes and Prototyping
A clear visual representation of the layout, navigation, and functionality of the app. It showcases the placement of elements such as buttons, icons, and images, and helps to map out the user flow and interactions within the app.
Usability Testing
Users prefer a certain type of navigation, or that they find certain recipes or cooking tutorials particularly helpful. This information can then be used to inform future design decisions and to refine the overall experience of the cooking mobile app.
Welcome to Tasty
We created a strong and smooth onboarding process. Users can build a personal feed page with great recipes based on cuisine.
Recipes & Masterclasses
Explore interactive and popular categories. We use these widgets to separate content and clean the main screen. So, based on your choice at the onboarding process we create a personal feed page.
You can explore masterclasses for detailed guides created by the most popular chefs. Users have a new block to improve your skills with easy recipes.
Our recipes created by professionals and include detailed information about tools and ingredients. First of all, we provide calories, time of cooking, and complexity of a dish. So, our algorithm can calculate how much ingredients you need depending on the number of people.
Also, we show reviews from users who linked Instagram, Facebook, or another network.
Step by step cooking
Based on the research stage, we add simple and easy kitchen controls, like a timer. We’ve prepared basic info about the most popular models of bakes. Users can swipe to read more information about how it works.
The next important thing is the cooking steps. Before starting to cook, you can see the whole of steps and prepare needed tools or ingredients.
Improve your skill by cards
One of the most useful things is cooking cards. For each step of cooking, we’ve prepared special blocks. The card consists of steps, detailed info, main stats, and a small description.
Users can improve their cooking skills through tutorials. Based on your choice, we provide a personal guide on how to cook something.
Detailed user profile view
A detailed user profile allows users to see detailed info and cooking progress. Timely we show specific banners with promotions, discounts, or features.
Integrated online store
Your shopping will be more smooth with our new store. You can find & buy the necessary tools or ingredients as soon as possible.
Save your favorite recipes to create a list of necessary things. With the saving list, you never forget about items you might need.
Conclusions
Upon completion of our initial testing phase, we've relayed the findings to our desired demographic. The data revealed some intriguing insights. Specifically, the 18-20 age bracket showed a higher inclination towards seeking new recipes and community. Meanwhile, those in the 35-39 age group exhibited significant interest in interaction and societal gatherings.
