Foursquare Studio

Project summary

Designed and executed an inclusive B2B web application for geospatial visualization. The project includes 200+ responsive screens, custom map design, scalable design systems, and features like auto layout, variants.

Role Overview

As a lead product designer, I collaborated with product managers, developers, the marketing team, and founders to identify pain points and close user needs in the data visualization platform.

Timeline

4 months from idea to the mvp

What client say

"I’ve learned a huge amount about product design process through our project with Alex. Much of the early feedback we’ve received when it comes issues at the start of process got new ideas how to improve experience of customers in a future. Well done!"

Shan He, Co-founder & CPO

Closes $6M seed round

Design process

Discuss the timeline with a client

The most crucial step is to define project goals and how to solve them by using design patterns. Before I even start to craft any design ideas, I’d like to have a vague vision of the end point. At this step, I met the team, set up a timeline and defined the milestones. This agenda is flexible and depends on a team.

Research

Any market has different trends and patterns despite the product brief. I believe the research step is essential for both the designer and the product team. Before even starting to craft mock-ups, I’d like to understand the trends, leaders, brand voices, and how we could be better than any of your competitors.

Mind map

At this stage, I developed information architecture. Previous steps allow me to be more certain about pain points. I discussed potential flows with the team and how to avoid UX gaps.

Wireframes

Based on a well-developed journey map and user flow, I created low-fidelity wireframes. The main purpose was to show basic user experience and present it to the team. I believe close communication on this step could reflect on the whole app experience. As a result lo fi and hi-fi wireframes helped to figure out core scenario and enhance some features.

Concept design

Concept design requires the most effort and creativity to come up with a potential idea for the project visualization. I offer to the clients 2-3 different directions and set up a call with a team to get real-time reaction and feedback. It’s important to get team & client thoughts, critique and make collaboration live. Concept design is not the final solution; it’s a tool to understand the flow of the whole project.

Inner screens

I've built more than 200 screens for the inner features like Map management, filters, analysis, export, share, and product ecosystem setup.

Design system

Designed and delivered new components based on the business requirements, document design patterns, icons, templates, and custom elements. As a result, new team members were able to dive into the product ecosystem as soon as possible.

Project results

An overwhelming positive response from users who were involved in the product as the target audience. Since the release, we have seen a great positive impact on customer behavior. New data and results helped to plan new features and build a more comprehensive version of the app.